Your partner for Touchpoint Advertising
Learn more about what drives us and what matters to us.
Our mission: revolutionizing retail media
We connect retail and industry through innovative retail media solutions.
With our technology, we enable measurable advertising opportunities directly at the point of sale — driving sustainable revenue growth.
Partnerships with successful brands
Locations in Aachen and Munich
Winner of the golden Display Super Star Award
Our values
Simplicity
We love making our products as simple and intuitive as possible for our customers: plug-and-play for every market participant.
Effectiveness
Our solutions deliver a proven sales uplift for our customers — and we work effectively on our solutions, too.
Partnership
We maintain close collaboration with retail and brands, always on equal footing.
Innovation
We came to shake up the retail media market — offering cutting-edge technology for retail media at the POS.
Our management team
Sebastian Krug
Strategy
With more than 25 years of experience in the international and, in particular, German consumer goods industry, including positions at METRO AG, OBI, GS1 Germany and CHEP (Germany, Europe, Australia), Sebastian brings to his role as CEO strong market knowledge, international experience in supply chain management and in the interplay between retail and brands, as well as broad expertise in developing and scaling companies.
Adrian Hoesch
Finance & Sales
As managing partner, Adrian knows the retail media market like few others do — he knows exactly what matters to retailers and brands. His particular strengths are his strategic foresight and sales expertise, which he uses to drive EMSU forward every day.
Arne Kentner
Product & Technology
Arne is also a managing partner and ensures our technology not only runs smoothly, but keeps evolving. He’s passionate about taking retail media to the next technical level, creating smart solutions for retail.
Joachim Piroth
Chairman of the Advisory Board
With over 20 years of experience in leadership roles, Joachim is our perfect sparring partner as Chairman of the Advisory Board. He advises and coaches with a clear eye for opportunities and challenges. His knowledge and experience help us shape the future of retail media sustainably as a team.
The story behind EMSU
EMSU was founded with a clear vision: to make retail media possible where it counts – directly at the product. Our journey began as a startup at RWTH Aachen University, with the idea of developing smart sensors. That original idea quickly turned into a business model: we succeeded in offering retail a new way to monetize its reach, and giving brands a direct connection to their target audiences at the point of sale.
We understand the challenges of brick-and-mortar retail and know that revenue per square meter is the key metric. At the same time, brands are constantly looking for new ways to reach their target audiences. That’s why we developed a platform that is effective, simple, and measurable — a complete solution for digital advertising directly at the point of sale.
Today, we’re no longer just a startup, but an established company in the retail media market. Our technology connects retail and industry, measurably increases revenue, and is revolutionizing brick-and-mortar retail. And this is only the beginning — we’re continuously working to make Touchpoint Advertising even smarter, more data-driven, and more innovative.
The name EMSU stands for what we do best: Effortless Marketing & Sales Uplift. Our mission is to strengthen brick-and-mortar retail with a simple yet effective retail media solution, demonstrably increasing revenue per square meter of sales space.
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