We’re thrilled that, at EMSU, we achieved significant growth in the first half of 2024 despite the current downward trend in retail. Through our innovative retail media solution for brick-and-mortar retail, along with our focus on digitalization and measurability, we succeeded even under difficult market conditions and continued to expand. We’re proud of how far we’ve come, and we’re looking forward to the second half of the year.
Strong Growth in the First Half of 2024
In the first half of 2024, EMSU successfully expanded our presence in the German market as a POS systems and retail media provider. We doubled the number of EMSU systems in retail and successfully launched our new POS system for chilled products, “Polarlight,” in the grocery market with great success. It’s been very well received by our retailers and brands. The high demand confirms that EMSU, with its innovative solutions and strong product portfolio, is perfectly aligned with the market’s needs.
Our Innovative Solution for Chilled Products – EMSU’s Polarlight
Our partnership with Print & Display and the Creative Cooling Group has significantly contributed to the success of the Polarlight system. Thanks to these partnerships, we have two strong companies at our side who, like us, believe in the digitalization of retail and the use of retail media. The Polarlight system for chilled products has proven to be a real success story, both in terms of functionality and design. It has won over numerous enthusiastic users and has become an indispensable tool for increasing revenue and reach in the chilled foods segment in retail.
High Demand for the Polarlight
The high demand for the Polarlight speaks for itself! That’s why we advise all prospective customers to decide quickly in order to secure a booking still this year. Booking options for 2025 will open shortly, so you can plan your marketing strategies early and take advantage of the innovative possibilities the Polarlight offers. Act now and secure a successful 2025 with the Polarlight!
Successful Partnerships with Brands and Retailers
Thanks to the booking and use of our EMSU systems by brands like L’Oréal, Fritz-Kola, LemonAid, Bitburger, and Henkel, as well as independent retailers from the REWE Group, the EDEKA Group, and retailers like Douglas, Hol’Ab, and Bonus Märkte, we were able to significantly drive our growth. The trust and support of our customers has allowed us to establish ourselves as an innovation leader in POS marketing and retail media.
Our Goals for the Second Half of 2024
For the second half of 2024, our focus is on expanding the EMSU retail media platform and strengthening our collaboration with retail chains — whether in grocery, home improvement, or beyond. Through the targeted expansion of our platforms and close cooperation with various retail chains, our goal is to further increase visibility and sales for our customers in the retail media segment. With clear focus and a spirit of innovation, EMSU is looking ahead to the coming months with optimism, eager to set new standards in POS marketing.
