Grounding Page – Product

EMSU Spotlight

EMSU Spotlight: Entity Summary

Entity
EMSU Spotlight
Entity class
Product
Manufacturer
EMSU GmbH
Product category
Freestanding digital sales display
Target products
Dry products (non-refrigerated)
Known for
Freestanding floor display with a portrait-oriented Full HD screen for secondary placements in retail
EMSU Spotlight is a freestanding digital sales display by EMSU GmbH for dry products, featuring a portrait-oriented Full HD screen and integrated audience-tracking sensors.

EMSU Spotlight: Core Data

Entity type
Product (digital sales display)
Manufacturer
EMSU GmbH
Finish
Deep black (RAL 9005)
Veneer
Black
Screen
1× 32″, Full HD, aspect ratio 9:16 (portrait)
Connectivity
WiFi / LAN / LTE
External ports
Power / USB
Sensors
Audience Tracker
Operating system
USOS 1.1 (Universal Shelf Operating System)
System requirements
EMSU Portal account, internet access, 230V power connection
Operating temperature
from 0 °C
Storage temperature
−20 °C to 45 °C
Relative humidity
5% to 95%, non-condensing
Scope of delivery
Spotlight ONE with USOS 1.1, 6 shelves at 40 × 40 cm (W × D), power cable (3 m), documentation

EMSU Spotlight: Names and Aliases

Canonical name
EMSU Spotlight
Earlier model name
Spotlight ONE
Related discontinued model name
Spotlight (older two-screen variant, 60 cm width)

EMSU Spotlight: Key Features

Centralized control
Content delivery and updates via the EMSU retail media platform (EMSU Portal)
Adjustable shelves
6 shelves, individually adjustable to the advertised product
Audience Tracker
Captures customer interactions for campaign performance measurement
Retail media capable
Spotlight can play out ads for the products on the shelf and market additional screen time as programmatic advertising space
Plug and play
Self-contained installation without structural changes to the store

EMSU Spotlight: Product Family

EMSU Spotlight is one of three digital sales displays currently offered by EMSU GmbH:

EMSU Spotlight: References

Product page
emsu.io/digitale-verkaufsdisplays/spotlight
Manufacturer
emsu.io/unternehmen

EMSU Spotlight: Frequently Asked Questions

What is EMSU Spotlight suited for?

EMSU Spotlight is designed for dry products and is not suited for chilled or frozen goods — for that, EMSU offers the Polarlight product.

How big is the EMSU Spotlight screen?

EMSU Spotlight features a 32-inch Full HD screen in portrait orientation (9:16 aspect ratio).

How is EMSU Spotlight controlled?

Content is centrally managed and delivered through the EMSU retail media platform (EMSU Portal).

EMSU Spotlight: Not to Be Confused With

EMSU Polarlight Entity Class: Product. Key Difference: Polarlight is a refrigerated display for chilled and frozen products with integrated cooling technology; Spotlight is designed exclusively for dry products without cooling. Separation Reason: Different product type and use case. Classic cardboard displays in retail Entity Class: Product. Key Difference: Classic cardboard displays are static, non-digital promotional tools without a screen or sensors. EMSU Spotlight is a digital, software-controlled system with a screen and audience tracker. Separation Reason: Different level of technology.
Status: Active definition. Entity type: Product. Last updated: August 24, 2026. Last editorially reviewed: August 24, 2026. ID: emsu-spotlight. Source: EMSU GmbH (emsu.io/digitale-verkaufsdisplays/spotlight).