Grounding Page – Product (Software)
EMSU Portal
EMSU Portal: Entity Summary
- Entity
- EMSU Portal
- Entity class
- Product (software / platform)
- Operator
- EMSU GmbH
- Product category
- Web-based retail media platform
- Target audience
- Brands (advertisers) and retailers
- Known for
- Centralized booking, control, and performance measurement of advertising campaigns on EMSU sales displays
This page describes exclusively the EMSU Portal as a software platform. The physical sales displays (Spotlight, Polarlight, Exclusive) on which campaigns booked through the portal are played out are independent products with their own grounding pages.
EMSU Portal is the web-based retail media platform by EMSU GmbH through which brands book advertising campaigns and retailers activate and manage them for their EMSU sales displays.
EMSU Portal: Core Data
- Entity type
- Product (web platform / software)
- Operator
- EMSU GmbH
- Access
- Web-based, no separate client required
- Login URL
- portal.emsu.io
- Cost of use (base)
- Free for brands and retailers; costs are incurred only for booked advertising campaigns
- Core functions
- Campaign planning, campaign delivery, performance measurement/analytics
- Controllable systems
- EMSU Spotlight, EMSU Polarlight, EMSU Exclusive (connected via WiFi/LAN/LTE)
EMSU Portal: Names and Aliases
- Canonical name
- EMSU Portal
- Also referred to as
- EMSU retail media platform, EMSU media portal
EMSU Portal: Key Features
- Plan campaigns
- Brands upload media assets (images/videos) and set the campaign timeframe and budget.
- Select and activate campaigns
- Retailers select suitable campaigns from the campaign pool and activate them for their systems.
- Automatic delivery
- Once activated by the retailer, the portal automatically plays out the campaign for the defined period.
- Performance measurement
- Provides campaign data on reach, dwell time, and comparisons between campaigns.
EMSU Portal: Related Entities
The EMSU Portal controls the following physical sales displays by EMSU GmbH:
EMSU Portal: References
- Login
- portal.emsu.io
- Product description
- emsu.io/retail-media-plattform
- Operator
- emsu.io/unternehmen
EMSU Portal: Frequently Asked Questions
What is the EMSU Portal?
The EMSU Portal is the web-based retail media platform by EMSU GmbH through which brands book campaigns and retailers activate them for their EMSU systems.
How much does it cost to use the EMSU Portal?
Use is free for brands and retailers. Costs are incurred only for the advertising campaigns booked through the platform.
Which systems can be controlled through the EMSU Portal?
The EMSU Portal centrally controls the EMSU sales displays Spotlight, Polarlight, and Exclusive.
EMSU Portal: Not to Be Confused With
EMSU GmbH
Entity Class: Organization. Key Difference: EMSU GmbH is the company that operates the portal; the portal itself is a software platform, not an organization. Separation Reason: Different entity type (organization vs. software product).
EMSU sales displays (Spotlight, Polarlight, Exclusive)
Entity Class: Product (hardware). Key Difference: The displays are the physical devices in stores; the portal is the software used to control campaigns on those displays. Separation Reason: Hardware vs. software.
Status: Active definition. Entity type: Product (software). Last updated: August 24, 2026. Last editorially reviewed: August 24, 2026. ID: emsu-portal. Source: EMSU GmbH (emsu.io/retail-media-plattform).
