In today’s fast-paced and highly competitive retail world, finding new ways to diversify your revenue and strengthen your market position is essential for you as a retailer. One particularly exciting strategy that has grown increasingly important in recent years is using retail media through digital displays and monitors directly at the point of sale (POS). This technology gives you the ability to use your retail space not just for selling products, but also as an advertising platform.
What Is Retail Media at the POS?
Retail media at the point of sale means using digital screens and monitors in your store to deliver targeted advertising messages to your customers. These displays reach your customers exactly when they’re in the middle of the shopping process — and therefore especially receptive to purchase impulses. You can advertise your own products as well as sell advertising space to external companies, opening up an additional revenue stream.
Benefits of Retail-Media-Enabled POS Systems
1. Effective customer engagement: Digital displays at the POS reach your customers at exactly the right moment — while they’re shopping. This lets you advertise especially effectively and precisely, directly influencing your customers’ purchase decisions.
2. Timeliness and flexibility: With digital screens, you can update your advertising content quickly and easily. This flexibility is especially valuable when you want to respond to current trends and your customers’ changing needs.
3. New revenue streams: By selling advertising space to third parties, you can generate additional revenue. This is an attractive way to offset shrinking margins in traditional retail.
EMSU and Its Comprehensive POS Retail Media Solutions
EMSU’s product range gives you, as a retailer, a complete solution for implementing retail media at the POS. The EMSU systems — including Spotlight, Spotlight ONE, Perform, Pure, Gondola, Exclusive, and Polarlight — enable seamless integration of digital advertising space into your sales area. EMSU also offers you a user-friendly, web-based platform where you can easily and quickly manage content and campaigns on the EMSU systems in your store.
Our Various EMSU Systems:
Spotlight: With its two 32″ Full HD monitors and a width of 60 cm, the Spotlight is ideal for targeted product advertising at the POS. It also features decorative side panels, making it a great freestanding solution for stores.
Spotlight ONE: Our Spotlight ONE has a 32″ Full HD monitor and a width of 47 cm, offering more shelf space than our Spotlight. The shelves can also be individually adjusted to fit the products being advertised. The Spotlight ONE also features decorative side panels, making it ideal for freestanding use in stores.
Perform: Our EMSU system Perform can be used freestanding and features a height-adjustable 43″ HD screen. It has a width of 69 cm and is a perfect complement to a conventional cardboard display.
Pure: Our Pure is an integrated system without decorative side panels. This makes it ideal for targeted optimization of individual categories at the POS. With its 37″ stretched monitor and a width of 100 cm, it can be quickly and easily deployed in stores, subtly but effectively optimizing product presentation.
Gondola: The Gondola system is specially designed for integration into gondola ends and shelving. It allows you to place advertising exactly where your customers are selecting their products, offering maximum visibility and impact. With its 37″ stretched monitor and two 32″ Full HD monitors on the side panels, plus a width of 103 cm, it gives you the ability to communicate 270 degrees around the POS.
Exclusive: This system features a large 42″ Full HD screen and offers plenty of space with its width of 107 cm. The Exclusive is therefore also ideal for use in beverage stores, since it’s great for presenting things like six-packs of drinks. It can also be used freestanding thanks to its decorative side panels.
Polarlight: Our Polarlight is ideal for chilled and frozen products. Our spacious, 100 cm wide, top-loading refrigerated and freezer cabinet features a 37″ stretched screen and is perfect for beverages, fresh produce, and frozen goods.
Take Advantage of These New Revenue Models for Retail Too
Many retailers are already successfully using our digital EMSU displays, taking advantage of these new revenue models for retail. This also gives them the opportunity to better engage customers and boost sales. Our EMSU systems are in use at, among others, Edeka Aumann in Heimkirchen, Edeka Aumann in Scheidegg, Edeka Aumann in Lindenberg, Edeka Görner in Berlin, Rewe Materna in Hohenkammer, Rewe Unterschleißheim, and many more.
Using retail media through digital displays and monitors at the point of sale opens up new opportunities for you to engage your customers more effectively and generate additional revenue. With EMSU’s comprehensive solutions, you can easily seize these opportunities. EMSU’s systems, from Spotlight to Polarlight, offer flexible and scalable options tailored to your individual needs.
Sources:
– Handelsblatt: Retail Media at the POS
