The new Edeka Markt Hildebrandt in Rosenheim opens its doors — relying on EMSU’s advanced technology to take the shopping experience to a new level. Across 1,500 square meters, customers find not only a diverse selection of regional and sustainable products, but also experience what digitalization at the point of sale (POS) really means.
What Makes This Store So Special?
At the store’s opening, a total of seven EMSU systems are in use, including the “EMSU Polarlight” and “EMSU Spotlight One.” These digital solutions ensure that shopping here is not only practical, but also visually appealing and efficient. Customers are welcomed by digital displays with rotating offers and content — an experience that connects brick-and-mortar retail with the world of digitalization.
Digitalization at the POS – Benefits for Retail and Customers
Introducing digital systems at the POS offers many benefits, especially in retail. For Edeka Markt Hildebrandt, this means:
- More visibility for promotions: EMSU displays are genuine eye-catchers. They present dynamic content and specifically draw customers’ attention to current promotions. This not only creates variety, but also boosts sales figures.
- Easy control: With the EMSU retail media platform, the store manager can flexibly control the content on the displays from anywhere. This makes it possible to plan and adjust advertising campaigns in no time — making marketing at the POS not just more efficient, but also more agile.
- A coherent store image: Thanks to the versatile configuration options of the EMSU systems, the store looks modern and well-organized. Customers find their way around quickly, and the overall look of the store radiates professionalism.
A Modern Shopping Experience with Future Potential
“We’re proud to offer our customers in Rosenheim such a modern shopping experience,” says store manager Hildebrandt. “The EMSU systems allow us to respond flexibly to customer needs while increasing our sales figures. That’s the future of retail, and we’re part of it!”
Technology and Sustainability United
What makes Edeka Hildebrandt special: here, cutting-edge technology meets sustainability. Regional products from the surrounding area, combined with EMSU’s advanced technology, position the store as a pioneer in retail.
Digitalization at the POS as the Key to Success
What does digitalization at the POS actually mean? It’s not just about hanging up screens and displaying offers. It’s about creating a modern experience that delights customers and drives sales. EMSU makes it possible, through smart technologies, to turn the POS into an interactive experience — all while remaining transparent and fully compliant with data protection requirements.
The reopening of the Edeka store in Rosenheim is a prime example of how retail can benefit from digitalization. Here, customers experience the perfect mix of personal closeness, sustainable products, and technological progress. Digital POS marketing ensures that offers are always presented at the right time and place.
This turns shopping into an experience — and a store into a real eye-catcher in the region.
