Welcome to the EMSU press area
Here you’ll find our latest press releases, along with extensive material and information about EMSU. Dive in and discover interesting facts and figures, as well as press photos.
If you’re looking for specific information not listed here, feel free to contact us.
Press Releases
Strengthening the Management of EMSU GmbH: New Momentum for the Next Phase of Company Development
Since September 1, Mr. Sebastian Krug has taken on the role of CEO / Spokesperson of the Management at EMSU GmbH. "With this step, we are creating the conditions to continue driving our successful development and to actively shape the next phase of our scale-up plan," says Joachim Piroth, Chairman of the Advisory Board. Together with the existing managing directors, Sebastian Krug will drive the strategic and operational development of the company.
Retail Media Alliance Launches - Holistic In-Store Retail Media for the EDEKA Group
DIGOOH Media, Verve Retail Media Holding, and EMSU are entering a strategic partnership that repositions brick-and-mortar grocery retail as a media channel. Under the umbrella of Retail Media Alliance, the three partners are combining their existing infrastructure into a seamless advertising system covering all relevant touchpoints in the store: from the DCLP entrance display (DIGOOH), to in-store screens (EMSU), to checkout TV (Viewento), all the way to couponing directly on the receipt (acardo).
Rethinking Retail Media – EMSU GmbH Supports Müller Drogerie in Building a Joint Retail Media Network
EMSU GmbH, the leading provider of Touchpoint Advertising – retail media at the product, has been supporting Müller Drogerie since early 2025 in building and implementing its own retail media business model. The strategic partnership allows Müller to offer brand manufacturers digital advertising opportunities with direct product relevance in its own environment for the first time — an offering available at nearly 500 locations across the DACH region starting September 1, 2025, with further expansion to follow.
Strategic Partnership Between EMSU GmbH and ARNO Group with a Shared Vision: Revolutionizing "Touchpoint Advertising – Retail Media at the Product"
EMSU GmbH and ARNO Group are entering a strategic partnership. Over the past 11 months, their first joint projects have been successfully carried out. With this official partnership, the next logical step is being taken to establish EMSU GmbH's solutions in brick-and-mortar retail worldwide.
EMSU Polarlight Wins the 2024 Display Superstar Award in the Digital POS Category
At the Rheingoldhalle in Mainz, the diversity and innovative strength of the POS industry was celebrated as the year's best solutions were honored with the renowned Display Superstar Award. Numerous brands presented their latest POS promotions and competed for the coveted awards with innovative, sales-driving, and expertly crafted concepts.
Edeka Markt Hildebrandt in Rosenheim Relies on EMSU Systems – Digitalization for a Modern Shopping Experience
The reopening of Edeka Markt Hildebrandt is a real win for the city of Rosenheim. The store, which presents a diverse selection of regional and sustainable products across 1,500 square meters, is relying on EMSU's innovative systems from opening day to further enhance its customers' shopping experience.
EMSU Looks Back on a Strong First Half of 2024: Significant Growth and Successful Launch of "Polarlight"
EMSU GmbH reports a positive outcome for the first half of 2024. Despite challenges from a declining retail trend, the company achieved significant growth. With an innovative solution in retail media for brick-and-mortar retail and a consistent focus on digitalization and measurability, EMSU has successfully asserted itself in the market and further expanded its presence.
Contact for inquiries
- EMSU GmbH
Krantzstraße 7
Bürogebäude C 1. Etage
52070 Aachen
Germany - +49 241 430 100 70
- hoesch@emsu.io
